Professor Ben-Akiva and co-authors Daniel McFadden and Kenneth Train, published “Foundations of Stated Preference Elicitation: Consumer Behavior and Choice-based Conjoint Analysis” in Foundations and Trends Econometrics. It provides the reader with stated preference data collection methods, discrete choice models, and statistical analysis tools that can be used to forecast demand and assess welfare impacts for new or modified products or services in real markets, and summarize the conditions under which the reliability of these methods has been demonstrated or can be tested. Read more here.