Yossi Sheffi, Elisha Gray II Professor of Engineering Systems and CEE, and Director of the Center for Transportation and Logistics, recently published a new book entitled “Balancing Green: When to Embrace Sustainability in Business and When Not To.” MIT News featured the book; the article describes case studies of large companies grappling with their impact on the environment and how Sheffi suggests companies pursue sustainability measures in their business models. Read more on MIT News and Sheffi’s LinkedIn post.